With the constant changes in Amazon’s platform policies, small and medium sellers are gradually understanding the truth, do not put eggs in the same basket. From single-platform operation to multi-platform linkage, more small and medium-sized sellers began to try new ways of operation in order to seek development.
Recently, Digiday interviewed four Amazon small and medium sellers, they all said that they now plan to transfer some goods from Amazon to Wal-Mart, eBay or Etsy and other platforms. The reason is that they can’t predict when Amazon will implement stricter policies.
A seller started selling small appliances on Amazon three years ago. He now wants to expand his business to Wal-Mart, because with the warming of the Amazon platform, many big brands are beginning to appear, big brands bring their own traffic, and his business has Withered trend.
The package sent to the buyer by a clothing seller was lost, and his account was suspended a few days later. He also felt the crisis for the first time. The seller said: “Although I made a lot of money on Amazon, I still want to expand my business to Wal-Mart or eBay because it is a safe bet.”
A recent study by Feedvisor found that 36% of Amazon’s 1,200 sellers plan to sell on Walmart.com, 27% on eBay, and 26% through Shopify. 38% of sellers are concerned about Amazon’s competition with their business.
In the Amazon seller forum and the dedicated Facebook group, some sellers will criticize the platform for suspending its account for no reason, and can not effectively communicate with buyers.
In August, Amazon launched a new payment method of “pay by invoice” to provide corporate customers with a 30-day payment period, which is not a big deal for sellers. One seller said that small and medium-sized sellers are used to getting money back within two weeks, and the new policy will cause them to fall into a cash flow crisis. So everyone wants to find a better and safer way of development.
Wal-Mart and eBay have been working hard to get these businesses. Earlier this month, Wal-Mart provided easier communication for sellers and buyers. At the same time, eBay has expanded its retail revitalization program, a training program for small and medium sellers.
An industry insider said: “More and more Amazon small and medium sellers may consider a new way out, they will add Wal-Mart and eBay to their own business. However, most people will soon find that operating Wal-Mart or eBay needs The workload is about the same as that of Amazon, but the sales revenue is not as good as Amazon. However, there are still many small and medium sellers exploring the road of multi-platform operation.