Entering November, the year-end holiday season is getting closer and closer, and Amazon is already entering the festive atmosphere in order to win more sales.
Yesterday, Amazon launched the “Black Friday’s Early Trading Page”, the biggest shopping day of the year.
It’s about three weeks from the real Black Five. Is it necessary for Amazon to open the offer three weeks in advance? According to the transaction page, there is currently no big discount for Amazon. This is more like a renaming daily special page.
Earlier, some people in the industry said that Amazon’s early Black Five offers will start with their own products, such as Amazon Echo, Amazon Echo Dot Kids Edition, Fire HD 8 Tablet PC and so on.
Currently, Black Friday discounts that can be seen on this page include: iRobot Roomba 20% discount; board games receive a 32% discount, and a Furreal Munchin’Rex toy enjoys a 22% discount…
In addition, there will be information to prompt the shopper to view the special offer, the page “very large traffic.”
Last year, Amazon also launched a similar “Black Friday Countdown” page. It also offers more gift guides than ever before, including not only toys, but also electronics, kitchens, household items and fashion items. There are more product categories, including stocking stuffers, “unique” gifts, white elephant gifts, gifts under $20, and more.
This year, Amazon also sells and transports Christmas trees of all shapes and sizes for the first time. Amazon’s warehouse staff have put on Santa Claus costumes.
Amazon also comes with a series of gift guides, the Christmas tree and the festival classic “It is a Wonderful Life” on Prime Video. At the same time, the Alexa device owner can ask the voice assistant for help cooking the turkey.
Amazon is preparing to once again occupy the largest online shopping share in the fourth quarter.
Most of the sales growth this year may come from online shopping. Forrester Research predicts online sales will increase by 14%, while offline store sales will only increase by 1.7%. Analysts estimate that Amazon will account for nearly half of all online retail sales in 2017 and will take up more this year. Online holiday sales will account for more than 32% of all online sales for the year.