Today, the Italian football club in Naples not only launched the new team uniforms and equipment of the 2018/19 season, but also cooperated with the e-commerce giant Amazon to launch its own brand stores in Italy, France, the UK and Spain, and plans to expand in the near future. To the North American market.
Now, fans can not only buy clothes and equipment with brand logos on the club’s website and store, but also buy them on Amazon.
The club announced that the Naples Football Club has become the first football club in the world to launch an exclusive brand store on Amazon. It has now been launched in Italy, Germany, Spain and the UK, and will expand to the North American market in the near future. ”
“This new partnership will provide Amazon customers with easy access to Neapolitan clothes and other merchandise, bringing fans around the world closer to the club.”
“From today, fans can go to the Napoli Amazon Brand Store to find Kappa products and a variety of Napoli Calcio-licensed items.”
“This page has animated content that is regularly updated so that we can stay in close contact with our fans.”
It is understood that in recent years, the Naples Club has been pursuing an international development strategy, and Amazon is only part of it, with the aim of strengthening the Neapolitan brand in foreign markets. ”
Club president Aurelio De Laurentiis said, “Napoli has become the top 20 club in the European Football Association, with more than 40 million fans worldwide.”
“It’s important to have easy access to our products, and Amazon offers very effective distribution and order management services.”
Società Sportiva Calcio Napoli is a football club in Naples, a famous city in southern Italy. It was founded in 1904. The main color of the club is blue in the Mediterranean, and the mascot is a donkey.
According to statistics, Naples is the fourth-most Italian football club with fans, behind Juventus, Inter Milan and AC Milan.