For the Amazon shopping cart Buy Box can be described as the seller must fight. The Buy Box is located at the top right of the individual product page and is the most convenient place to buy when buyers shop. As soon as the buyer clicks Add to Cart, the page will automatically jump to the seller’s store that owns the Buy Box.
Everyone wants their shopping cart to be able to quickly fill their products with buyers. But how to get a gold shopping cart can be said that sellers are eager to understand, because the gold shopping cart means that sellers can get the most exposure of their products, and thus get more traffic.
For FBA sellers will automatically qualify for the competition of Buy Box; if not for FBA sellers, the following conditions must be met:
1, must be a professional seller account
2, the product must be new, and the price must be competitive
3, with sufficient stocking and inventory
4, require sellers to have good sales performance
For the general delivery method, there are three types of delivery: FBA, FBM and SFP. We recommend using FBA best because FBA is currently shipping faster and on time.
For the price, the price and the tax are added. The pure low price does not get the Buy Box. Therefore, the higher the seller’s rating, the higher the price of Amazon, and the location of the BuyBox.
The seller rating is the overall experience the seller offers to the buyer. A perfectly completed order will be awarded to the seller for 100 points. If you pass some additional services, Amazon will reward the seller with some points.
Delivery time can be said to be a very important factor, and on-time delivery is very important for getting a BuyBox. Amazon shipping time is divided into: 0-2 days, 3-7 days, 8-13 days, and 14 days. Therefore, 0-2 days is the best, and the satisfaction of buyers will increase greatly.
It is especially important to be able to respond quickly to buyer feedback. If you respond to more than 90% of the buyer’s questions within 24 hours, you will have access to the buy box.
Some sellers feel that the shopping cart is not particularly good to get, sometimes it will disappear, so you can’t start. At this time, the seller will check if the price is not reasonable, or change the listing information at will, so that your ranking has dropped.
All of these factors may affect your access to the shopping cart, so the seller must thoroughly investigate the reasons and prepare in advance. If you don’t know why, you can open a case to contact customer service. Therefore, the peak season is coming soon. You must firmly grasp your shopping cart and prepare enough goods to make Prime Day come faster.