In recent years, in order to relax and get close to nature, more and more people are beginning to participate in outdoor activities. With the continuous increase of outdoor sports and the upgrading of old and new camping equipment, the sales of camping and hiking products have steadily increased. It is expected that by 2020, the market size will reach 50 billion U.S. dollars.
Rise of camping & hiking products
According to data from Technavio, the global camping and hiking market will increase to 50 billion U.S. dollars by 2020, with a CAGR of nearly 4.5%. In eBay’s 2018 high-potential categories – camping and hiking, camping furniture, tents, sleeping bags, inflatable beds, and more are on the list.
In the past few years, sales of small and medium-sized products such as tents, hammocks, and flashlights, etc., in the overall camping and hiking sales market have been very stable, and sellers have much room for expansion. This business opportunity has been detected, and some cross-border e-commerce sellers and factory enterprises are eager to try, but the question is, what markets should these products be used for, and where is the most worthwhile market?
Positioning the best market
This is not a simple question. Obviously there are business opportunities in developed markets, but the local competition is fierce, and the seller’s operating costs are also high. On the contrary, it is the second or third market that may contribute the most cost-effective return for sellers. Therefore, sellers must understand the global market demand for product demand in the global population, the cost of passengers, per capita output value, Internet usage habits, business difficulty, and even face the tax rate and export compliance costs, in order to determine the layout of the high-quality market .
The United States is the largest target group market, but its acquisition cost is almost 2.5 times that of Japan. If it is an ordinary product, the combined revenue put in Japan may be better, but in combination with GDP per capita, if the seller sells high-end products, the United States is obviously a more accurate market. Under normal circumstances, businesses are more difficult to operate in Japan than in the United States, and the total tax rate and export compliance costs faced by Japan are higher than those of the United States. Therefore, if the seller’s products are competitive, the combination of cost factors can consider the United States. As a key market.
The other potential markets for this category are Germany, France, and the United Kingdom. They also note the seller’s ease of doing business in each country and the tax rate. Through a complete report, sellers can see 19 types of data covering 55 countries. 400 major categories of products.