In 2017, online mattress sales in the United States continued to soar, and 14 mattress retailers in the Internet retailer Top 1000 had online revenues of more than $1.767 billion, a year-on-year increase of 60.6%. In 2016, online sales of these mattress retailers exceeded the $1 billion mark, reaching $110 million.
However, the growth rate of 60.6% is still not comparable to the previous two years: a year-on-year increase of 77.3% in 2015 and a year-on-year increase of 90.6% in 2016.
Major mattress retailers are launching e-commerce sales in 2014, such as mattress retailer Casper, and pure online mattress retailers Leesa Sleep LLC and Helix Sleep.
However, the new mattress company is not nothing. In 2017, Nectar Sleep went online and sold more than $55 million worth of mattresses online. This year, the company’s online sales are expected to reach $330 million, and the sister brand Wovenly is launched to sell carpets online.
Pure online mattress retailer dominates the market
Another pure online mattress retailer that launched in 2017 is Molecule. This year, he hired football star Tom Brady as spokesperson. He previously spoke of the Beautyrest collection of the famous North American mattress company Serta Simmons Bedding. . Serta Simmons Bedding is a larger mattress manufacturer that sells mattresses through physical stores and department stores in addition to the website.
Serta Simmons Bedding was hit after the Mattress Firm filed for bankruptcy. The mattress chain sells Serta Simmons Bedding products in stores and online. In order to restructure, the retail chain will close up to 700 stores, while Serta Simmons is one of the biggest creditors of Mattress Firm’s bankruptcy.
Online mattress sales are mainly from start-up online companies. In the Top 1000 mattress sales in 2017, pure online startups such as Purple, Tuft & Needle and Brentwood Home accounted for 78.5%, but only 64.2% of the 14 listed retailers, or 9. These network aborigines increased by 80.4% in 2017, while the traditional mattress brands such as Serta and Tempur-Pedic increased by only 14.5%.
However, survival on the Internet alone is not enough to sustain this growth. Casper was originally a pure online brand, but has begun to develop offline. Currently, it has more than 20 stores and kiosks in the United States, and plans to expand to 200 in three years. The company is also working with Target to introduce its mattresses to customers in more stores.
These online mattress brands also help retailers who are online-assisted sales stand out. Brooklinen is a luxury bedding company that increased online sales by 79.4% in 2017 and Boll & Branch’s online sales by 50.0%. Mattress manufacturers themselves are also selling accessories, and Casper and Tuft & Needle now offer a full range of bedding.