Facebook employees in the Amazon brush praise
According to foreign media reports, this behavior was discovered by science and technology columnist Kevin Roose. Ruth pointed out on Twitter that there are about 100 five-star reviews on Facebook Portal on Amazon. The names of at least three reviews are the same as those of Facebook employees, including Tim Chapez, head of AR/VR product supply chain and strategic purchasing. Tim Chappell, event marketing employee Javier Cubria and information security engineering manager Oren Hafif.
Facebook executive Andrew Bosworth said Facebook did not organize these comments, and the comments were not directly from the company. According to Bosworth, it seems that only three Facebook employees are satisfied with the Facebook Portal they purchased, and Facebook is not involved.
As everyone knows, whether it is a seller of self-operated brands or a third-party seller on Amazon, the impact of product evaluation on conversion rate is obvious to everyone. In the early days, most sellers would choose a Facebook group, a WeChat group to find a tester, or a product review through a service provider.
Posting product details within the Facebook group, and inviting users to “give praise.” The reviewer will only be accepted by Amazon if he or she pays for the product.
Foreign media exposed Facebook hidden Amazon brush single gang last year
In October last year, foreign media broke out. There was a “fake evaluation factory” on Facebook for Facebook. These users are posting false comments and misleading five-star praise on Amazon.
It is understood that Facebook’s two major groups – Amazon Deals Group (Amazon Deals Group) and Amazon UK Reviewers (Amazon UK Reviewers) and some small groups are involved in this practice, which may be involved in the members of the false reviews event 87,000 people.
These professional fake gangs have been hampering online retail operations for many years, but they still retain absolute influence. According to the survey, 97% of consumers refer to product reviews when making purchase decisions, but 31% of consumers have been disappointed when they find that the products are not in line with the reviews.
Amazon responded by saying: “Amazon does not allow any form of paid comment. Platform customers and sellers must follow the official review guidelines, and which operating accounts and stores will eventually be closed or removed, in the face of some serious circumstances. The situation platform will take legal measures.”
Facebook claims that it will never allow and encourage platform users to participate in false praises, and the platform will use reporting tools to flag content for violations and quickly take action on content that violates standards.