On Amazon, product rankings should be the most important link in the entire FBA construction. Whenever there are fluctuations in product rankings, there are countless funds behind it. This is why Amazon sellers mentioned the product rankings, there will be both love and hate, the feelings of indifference.
In order for the new seller to be able to fully understand the content of the product rankings, let us first understand what the Amazon sales ranking means.
“Amazon sales ranking refers to a data that Amazon’s algorithm grabs for the popularity of products in a particular category. For each product in a category, it has its unique ranking. Numbers start with 1 and go up to a million. The larger the number, the lower the sales of the product, and the smaller the number, the better the sales.We can understand the sales ranking as the last sale to this sale. The shorter the time interval, the better the sales situation.”
We can directly find the sales ranking of this product in the product page:
In Amazon’s seller community, there has been a lot of discussion about the factors that influence Amazon’s sales rankings. However, it is an extremely difficult task to understand what factors Amazon uses to determine the sales ranking or the best seller rank (BSR). There is no way to simply verify every guess, even though we do Can find some correct ideas, but the remaining uncertainty is still enough to dismiss a lot of new people. And this is why we only focus on the eight most direct factors. Let’s skip over the technical discussion and focus on the most important ones to help us break the ice on the BSR.
1. Want to rank high, sales can not be less
This point is really quite obvious. As we saw in the previous article, sales and rankings are directly linked. Even if the seller chooses a product that is unique in the category, it still takes time to obtain continuous sales to improve the ranking of their products. The enlightenment for sellers is that before they put products on the shelves, they have to think about how to promote sales of their products. Low price admission? Discounts? Or distribute coupons?
From the beginning of the product shelves, the sellers have to start exhausting the speed of the deal. Make keywords more precise, promote your products through other platforms, and more. The faster the deal is, the shorter the interval between two deals is, and then look back. The essence of the sales ranking is the interval between two deals.
We can think of best-selling product rankings as a homework book. This ranking can reflect our past sales and customer satisfaction with our products. Amazon is like a teacher, scoring on sellers’ workbooks, or writing rankings. Therefore, we strive to obtain continuous sales every day, which is the best way to improve rankings.
Different types of competitive pressures are different. If our goal is BSR200, but our competitors have 10,000 in the same category, our initial goal may be a little over. It is difficult to beat the higher competitors in the rankings. While enjoying a higher ranking, they will have more traffic, higher exposure, and a greater probability of selling more than our sales. Therefore, after deciding on the product, don’t forget to check the sales of the average BSR and the sales of the top sellers. This will allow us to avoid some of the Red Sea markets that are too unfriendly for beginners.
5. Changes in recent sales are more important to the improvement of BSR
If the sales volume of sellers increases in the short term, then we may find that our BSR also follows a surge. But if we can’t keep such sales, then BSR will also tend to decline, and this may affect our keyword relevance. So, in general, we do not encourage short-term stimulation of sales to increase BSR unless there are already follow-up operational ideas that can reduce the negative impact of doing so.
The BSR situation of different products may have a strong relationship with the season. For example, in March or so, we saw the inflatable flamingo’s BSR and other conditions on the Amazon are good, and then naturally there will be an idea of wanting a share. But before doing so, you may wish to do more tracking for a while. If you carry out a continuous investigation, it is not difficult to find that in other months, the sales of this product is simply bleak, and the current change is just a delicious bait. Remember that to achieve a good BSR, we need continuous sales.
This article may seem wrong. Let us look at this way. Sellers sold 30 products a day. The best situation is to sell 30 products through 30 orders. If there is only one order, then the order’s weight on the BSR is the same as selling one product at a time. Of course, the total sales volume is also good, which means that our products are generating profits. It is just that this kind of profit has no obvious effect on the promotion of BSR.
8. Do not worry about sales decline
Not every day is so sunny. We must admit it. Of course, Amazon also recognizes this. So when on a certain day, sales suddenly dropped by half or more, this will not cause our BSR to drop greatly because of the sales changes on this day. The impact of the decline in sales on the BSR is not as great as the sudden reminder. But this means that it should be adjusted. Once the period of poor sales reaches one week, BSR will have more significant changes, and keyword ranking will also be affected.