Alibaba’s cross-border e-commerce retail platform, AliExpress, was the first in Russia to officially launch an online car-selling service to open up a new car-selling experience for online consumers.
This is the first time AliExpress has copied the new retail car model that Alibaba has successfully implemented in China. Russian consumers can place an order directly on AliExpress, pay the prepayment, and pay the final payment at the designated store. car.
China’s own brand car company Chery is the first partner of the new project. On March 5th, Chery officially settled in AliExpress to open an official flagship store, providing Russian users with Chery Tiggo 3, 4, 5, 7 off-road vehicles, as well as accessories, decorations and other related products.
The announcement of new projects has caused widespread concern in Russia. It is understood that China’s own auto brands, represented by Chery and Lifan, are very popular in Russia and have long been ranked among the best-selling Chinese autos in Russia. In the first seven months of 2018, the total sales volume of Chinese brands in the Russian market was 19,000 units, a year-on-year increase of 17%.
In the AliExpress platform, demand for automotive products as a new category has grown strongly. In the 2018 double 11, the sales of automotive products in the Russian market is 20 times that of daily. In Spain, France, Poland, the Middle East, South America and other countries and regions, automotive products have become one of the most popular merchandise categories on AliExpress.
“In Russia, the cooperation between e-commerce platform and automobile brands is still the first.” Liu Wei, head of the global AliExpress Russia station, said that the successful case of cooperation between Tmall and Ford in the past provides an offer for AliExpress in Russia. A very good experience. The new project will effectively solve the problem of the difficulty in supplying repair parts for China’s independent automobile brands due to insufficient overseas channels. The rich auto parts on AliExpress and the overseas warehouses of AliExpress combined with rookie in the local market can greatly reduce the capital investment of independent brand auto companies in the overseas supply chain and improve the response speed of the supply chain.
It is understood that Chery has nearly 100 offline stores throughout Russia, covering all parts of Russia and the Far East, with a population of more than 300,000. In the future, Chery’s nearly 100 stores will also support the distribution, installation and maintenance of auto parts on AliExpress, and consumers can enjoy the delivery time of the day.
Next, AliExpress plans to introduce more car brands into the online car sales program.
According to the European Business Association (AEB) survey, Russia sold a total of 1.8 million vehicles in 2018, a year-on-year increase of 12.8%, and maintained positive growth for 12 consecutive months.